Stopping Stigmas & Moving Mountains
You know that feeling at the end of a long hike? You’ve been climbing for what feels like forever, but finally, you reach the top and that scenery just makes everything worth it?
This month, we’re sharing big wins, The Higher Calling’s work to destigmatize cannabis, and the hottest trends of the Summer Fancy Food show.
Empowering a Cannabis Brand to Destigmatize an Industry
As a lifestyle brand, The Higher Calling provides lifestyle clothing focused on wellness and enlightenment. They’re also doing important advocacy work around cannabis with their Stop the Stigma campaign.
With a strengthened brand, effective sales roadmap, and newly approved license to grow and sell cannabis (we can’t take credit for that last one!), we’re proud to have been part of their journey. We can’t wait to see where they grow next!
Reaching the Pinnacle (Awards)
We’re at the peak, the precipice, the…Pinnacle, if you will. We headed to the Pinnacle Awards with a packed portfolio of fabulous projects – and we came home with some pretty snazzy statuettes! We took home awards for Branding, Print Design, and Market Research for our work with KAFL, Fee Brothers, and King Brothers Dairy at the AMA Rochester Pinnacle Awards.
Summer Fancy Food Show
This summer, it’s all eyes on the sold-out Summer Fancy Food show, put on by the Specialty Food Association. This year, there will be Product Pavilions dedicated to the Plant Based, Deli, Bakery/Confectionery/Snacks/Sweets, and Beverage categories, popular categories that brands are striving to stand out in. This specialty food industry event is a great way to keep an eye on food and beverage trends, and our founder Maureen Ballatori is on site! Keep an eye on our social media for updates from the show.
The tech-y truth about Adobe’s new AI tools.
Classy cocktails for your 4th of July.
Paint the town…pink?
Proudly created and sent from Upstate New York.
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