There’s so much more to business than just what you’re selling. We say it so often, it’s a mantra in the Agency 29 office. So, when we came across The Manifesto of a Doer, it really captivated our team. It’s chock full of inspiration. Especially #21: “Even though you are busy, make time to help others who are at the start of their journey. Give back. It will help you.”

Our founder Maureen has previously volunteered to mentor students at Hobart and William Smith Colleges in their Entrepreneurial Studies Program. Maureen coached students on streamlining their businesses and taught them how to work branding and marketing strategy into their business plans.

With families, business, and the general busyness of life, why spend precious hours working with these students? Maureen said:

“I love surrounding myself with anyone who is passionate about what they’re working on. The inspiration is infectious! And I also believe in giving back. I’ve had a lot of people offer to help me grow Agency 29 along the way, and it means a lot to me to be able to pay that forward.”

It’s important to our whole team to make an impact on this world. To make change. To do something important.

Every member of the Agency 29 team does this individually.


  • Maureen is a Board Member at New York Kitchen, The PMD Foundation and LOCATE Finger Lakes. She frequently engages in opportunities to support scaling businesses (especially women-led organizations) through education and facilitating ecosystem connections.
  • Colleen coordinates the annual 5K Run, Walk, or Roll for the PMD Foundation, as well as acts as Treasurer for the Jordan-Elbridge Youth Football + Cheerleading League, and coaches the Jordan-Elbridge Cheer team.
  • Courtney has volunteered as a judge for pitch competitions and is looking forward to reviewing student portfolios in the upcoming year.
  • Franca regularly volunteers as a barista at her church’s cafe and participates in her aerial arts community.
  • Olivia is an active facilitator at Waxing Waters, a community-led freeform movement space.
  • Jennifer participates in a virtual reality program guiding marginalized youth as they practice pitching startup ideas, as well as mentoring women entrepreneurs through all stages of their business journey.
  • Michela recently volunteered as a mock interviewer at her high school’s Senior Interview Day, a day focused on helping seniors practice their interview skills before heading off to college or the workforce. She has also volunteered at her town’s local food cupboard to prep meals and gifts for families during the holidays.
  • Theresa plans to volunteer at local film festivals this year and regularly participates in her filming community by going to screenings and hosting craft nights at her home.

Social good is part of our company culture. In addition to those mentioned above, the team bands together during the year to volunteer as a group. We have contributed time and resources to organizations throughout the US:

  • FoodlinkNY distributes millions of pounds of food annually and prepares hundreds of thousands of healthy meals for students.
  • Junior Achievement is a non-profit organization with experiential programs teaching children and youth about financial literacy, work readiness, and entrepreneurship. Have you thought about the commitment your business makes to your community?

The hands-on experience of mentoring and contributing allows our team to see the ripples of impact more clearly. Not only is our commitment good for business, but on a personal level, it’s deeply satisfying.

“I’ve intentionally built Agency 29 as a business focused on giving back,” Maureen adds. “That intention extends to bringing on clients and team members who share our commitment to making a difference.”