Agency 29 Founder + CEO Maureen Ballatori has an eye for what’s up and coming. She shared her expertise in an article for Forbes.com. The article includes tips, techniques, and tools to become a trendspotter in your own right.

“Finding out what’s trending is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has become the latest must-have skill for everyone from small business owners to Wall Street CEOs.”

“Trendspotting is the ability to identify trends before they take off in the marketplace—an obvious advantage to a business of any size. A successful trendspotter will be able to identify an emerging shift before others, therefore giving ample opportunity to capitalize on the nascent trend. And just as importantly, the successful trendspotter can pinpoint when a trend will fade so businesses can smartly withdraw.”

Check out the full article at Forbes.com.