Strategy Blog Category

In such an established and revered industry as agriculture, change doesn’t come easy. While progress has never faltered, branding has benefited technology as it is applied to agriculture. Agtech is bringing farming from the industrial age into the digital one and branding is helping organizations communicate those benefits.

Branding is essential to consumer packaged goods (CPG) brands. It’s like the concrete between the bricks, holding the house together.

Strong branding can help you meet goals like sales growth, increased web traffic, or placement within a retail store.

Cooperatives and urban farms are typically smaller organizations with strong missions, limited resources, and a whole lot of heart. And whether they sell to distributors or consumers, they share a common, powerful goal of providing people with fresh, healthy, local products.

Rochester, New York (June 27, 2023) – The award-winning creative agency based in Upstate New York continues to grow with the addition of two new employees. Both Michela Hanlon and Ellie Aliperti have come on board to assist the agency in account management, serving businesses in the food, beverage, and agriculture industries.

Rochester, NY – 29 Design Studio was proud to be amidst the ranks of outstanding marketers and agencies at the 2023 AMA Pinnacle Awards for Marketing Excellence. The creative agency was a finalist in the categories of Branding, Print Design, Packaging and Market Research.

Branding agency, 29 Design Studio, has been recognized by the Communicator Awards for its achievements in brand development. The Fee Brothers Brand Book received the Award of Excellence, and the KAFL Brand Guide received the Award of Distinction.

For the second consecutive year, 29 Design Studio is bringing home the gold from the Hermes Creative Awards. The agency was awarded Gold in packaging design for CPG brand Panacheeza and received an Honorable Mention for a King Brothers Dairy Rebrand.

We’re seeing these crests on more of the drinks on our shelves. Certifications symbolized with leaves and arrows, and checkmarks. But what are these beverage certifications? And why would a brand want to certify its beverage? Why would a beverage certification be valuable to a consumer?

In a year where recession looms large, 29 Design Studio must be doing something right. The branding and strategy agency isn’t seeing a downturn and has continued to see growth with clients in the food, beverage, and agriculture industries.

Opportunity dominated conversations at the New York Farm Bureau annual conference in Buffalo. While Focusing on the Future, the talk on the floor and on the stage was all about the positive ways we would adapt, advance, and achieve.

Some people think that storytelling is reserved for marketing consumer brands but nothing is farther from the truth. Companies who focus on selling to businesses equally need a clear and engaging story to differentiate themselves from competitors and engage decision-makers.

Forbes.com published an article featuring a recipe for success for diverse agritourism destinations. The article, which included 10 ingredients that make for successful agritourism, was written by 29 Design Studio Founder + CEO Maureen Ballatori.
“For many Americans, particularly those living in urban environments, how food makes it into their homes, supermarkets and restaurants seems almost like magic. When that “magic” broke down during Covid amid food supply chain issues, consumers became even more curious about where food comes from and how to obtain locally sourced products.”[…]