Marketing Blog Category

Branding is essential to consumer packaged goods (CPG) brands. It’s like the concrete between the bricks, holding the house together.

Strong branding can help you meet goals like sales growth, increased web traffic, or placement within a retail store.

Cooperatives and urban farms are typically smaller organizations with strong missions, limited resources, and a whole lot of heart. And whether they sell to distributors or consumers, they share a common, powerful goal of providing people with fresh, healthy, local products.

Rochester, New York (June 27, 2023) – The award-winning creative agency based in Upstate New York continues to grow with the addition of two new employees. Both Michela Hanlon and Ellie Aliperti have come on board to assist the agency in account management, serving businesses in the food, beverage, and agriculture industries.

Rochester, NY – 29 Design Studio was proud to be amidst the ranks of outstanding marketers and agencies at the 2023 AMA Pinnacle Awards for Marketing Excellence. The creative agency was a finalist in the categories of Branding, Print Design, Packaging and Market Research.

Branding agency, 29 Design Studio, has been recognized by the Communicator Awards for its achievements in brand development. The Fee Brothers Brand Book received the Award of Excellence, and the KAFL Brand Guide received the Award of Distinction.

We’re seeing these crests on more of the drinks on our shelves. Certifications symbolized with leaves and arrows, and checkmarks. But what are these beverage certifications? And why would a brand want to certify its beverage? Why would a beverage certification be valuable to a consumer?

In a year where recession looms large, 29 Design Studio must be doing something right. The branding and strategy agency isn’t seeing a downturn and has continued to see growth with clients in the food, beverage, and agriculture industries.

Opportunity dominated conversations at the New York Farm Bureau annual conference in Buffalo. While Focusing on the Future, the talk on the floor and on the stage was all about the positive ways we would adapt, advance, and achieve.

Some people think that storytelling is reserved for marketing consumer brands but nothing is farther from the truth. Companies who focus on selling to businesses equally need a clear and engaging story to differentiate themselves from competitors and engage decision-makers.

Rochester, NY – With over 150 years in business and global distribution, Fee Brothers is expanding its marketing. The Rochester-based manufacturer of bitters, botanical waters, mixes, brines, and cordial syrups has engaged 29 Design Studio to increase the company’s marketing efforts.

29 Design Studio Founder + CEO Maureen Ballatori has an eye for what’s up and coming. She shared her expertise in an article for Forbes.com. The article includes tips, techniques, and tools to become a trendspotter in your own right.
“Finding out what’s trending is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has become the latest must-have skill for everyone from small business owners to Wall Street CEOs.”[…]

Startups and scaling organizations create investor decks as a visual aid to highlight their growing business and attract supporters. These presentations are usually shared as slides alongside the spokesperson’s pitch for support.