Branding Blog Category

In such an established and revered industry as agriculture, change doesn’t come easy. While progress has never faltered, branding has benefited technology as it is applied to agriculture. Agtech is bringing farming from the industrial age into the digital one and branding is helping organizations communicate those benefits.

Cooperatives and urban farms are typically smaller organizations with strong missions, limited resources, and a whole lot of heart. And whether they sell to distributors or consumers, they share a common, powerful goal of providing people with fresh, healthy, local products.

Rochester, New York (June 27, 2023) – The award-winning creative agency based in Upstate New York continues to grow with the addition of two new employees. Both Michela Hanlon and Ellie Aliperti have come on board to assist the agency in account management, serving businesses in the food, beverage, and agriculture industries.

Rochester, NY – 29 Design Studio was proud to be amidst the ranks of outstanding marketers and agencies at the 2023 AMA Pinnacle Awards for Marketing Excellence. The creative agency was a finalist in the categories of Branding, Print Design, Packaging and Market Research.

Branding agency, 29 Design Studio, has been recognized by the Communicator Awards for its achievements in brand development. The Fee Brothers Brand Book received the Award of Excellence, and the KAFL Brand Guide received the Award of Distinction.

For the second consecutive year, 29 Design Studio is bringing home the gold from the Hermes Creative Awards. The agency was awarded Gold in packaging design for CPG brand Panacheeza and received an Honorable Mention for a King Brothers Dairy Rebrand.

Some people think that storytelling is reserved for marketing consumer brands but nothing is farther from the truth. Companies who focus on selling to businesses equally need a clear and engaging story to differentiate themselves from competitors and engage decision-makers.

Rochester, NY – With over 150 years in business and global distribution, Fee Brothers is expanding its marketing. The Rochester-based manufacturer of bitters, botanical waters, mixes, brines, and cordial syrups has engaged 29 Design Studio to increase the company’s marketing efforts.

Forbes.com published an article from 29 Design Studio Founder + CEO Maureen Ballatori. The article highlights four of Maureen’s tips to create an artisanal brand and a premium experience for your customer.
“For many Americans, purchase behavior is driven less by what the product is and more by who is doing the selling. […]

29 Design Studio Founder + CEO Maureen Ballatori has an eye for what’s up and coming. She shared her expertise in an article for Forbes.com. The article includes tips, techniques, and tools to become a trendspotter in your own right.
“Finding out what’s trending is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has become the latest must-have skill for everyone from small business owners to Wall Street CEOs.”[…]

Startups and scaling organizations create investor decks as a visual aid to highlight their growing business and attract supporters. These presentations are usually shared as slides alongside the spokesperson’s pitch for support.

Forbes.com published an article featuring a recipe for success for diverse agritourism destinations. The article, which included 10 ingredients that make for successful agritourism, was written by 29 Design Studio Founder + CEO Maureen Ballatori.
“For many Americans, particularly those living in urban environments, how food makes it into their homes, supermarkets and restaurants seems almost like magic. When that “magic” broke down during Covid amid food supply chain issues, consumers became even more curious about where food comes from and how to obtain locally sourced products.”[…]