Creative Agency Wins Gold in International Competition for the Second Consecutive Year
Rochester, NY – For the second consecutive year, 29 Design Studio is bringing home the gold from the Hermes Creative Awards. The agency was awarded Gold in packaging design for CPG brand Panacheeza and received an Honorable Mention for a King Brothers Dairy Rebrand.
The international contest is in its 17th year, evaluating the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. Entrants applied from over 125 countries, competing in 200 categories grouped under advertising, publications, marketing, branding, integrated marketing, public relations/communications, electronic media, and pro bono.
Panacheeza, a plant-based grated parmesan cheese, is an emerging product in the vegan consumer packaged goods category. The packaging design was borne of strategic brand analysis and logo development.
”Winning these Hermes awards for two branding projects that contribute to the dairy category in wildly different ways is exciting: We’ve got a traditional dairy brand looking to feel fresher, more youthful, and modern. And a non-traditional cheese product desiring an old-world, classic Italian aesthetic,” said Creative Director, Courtney Carroway. “I’m proud of how versatile our creative team is, and how our research process is rooting all of our design decisions in strategy.”
King Brothers Dairy is an award-winning milk processor based in a small town in New York State. The family-run dairy farm recently received gold in the Fluid Milk category for Small Dairy Processors in NY and gold in the Chocolate Milk category for dairies of all sizes from New York State Department of Agriculture and Markets.
The rebranding of King Brothers Dairy was based on strategic brand analysis and intensive market research, resulting in a refreshed look for the brand as well as ongoing social media management and the development of marketing collateral.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.