Remember when you were a kid, and you saw your first celebrity on a commercial? That was when you saw your first influencer marketing campaign. It was like a friend telling you what shoes they were wearing, what car they were driving, or where they shopped. Instant trust.
Marketing is much more diversified these days. Instead of catching a commercial on TV or hearing a familiar voice on the radio, there are many more places to experience advertising.
And it can feel overwhelming to stay on top of where your brand should be allocating its marketing dollars.
We live a lot of our lives online. (Certainly now with the COVID-19 pushing us to new online platforms.) There is a big opportunity to reach your target audience with digital marketing no matter who they are.
So how do you know where to start?
Let’s start by simplifying it. Marketing 101 boils down to this one single thing: Know Your Customer (KYC). By figuring out your target audience and your story, you’re already optimizing your marketing budget. From there, you can start developing your four-step marketing plan to map out a process of releasing your story.
Let’s dive into the four-step cycle to plan, implement, analyze and repeat:
- Plan: Create a plan focused on your marketing objectives and goals over a period of time. This plan includes developing a strategy that propels your brand forward. Define your target audience and design communication tactics to reach them.
- Implement: Put the plan into action. Whether it is scheduling social media, designing packaging, or queuing up email marketing, make sure that you implement tactics that fit your strategy to meet your objectives and achieve your goals.
- Analyze: Monitor the outcomes of the tactics. Not only does this help you measure if you’ve met your objectives and goals, but it also helps you learn how the audience received the tactics. We use various methods to analyze the impact of your communication like social media measurement, ad effectiveness evaluation, and digital analytics.
- Repeat: Reflect on the outcomes of your marketing and lean into any successes that were measured. You want to learn from what you did to continuously improve for the next time.
To see how our team has used this process, please check out examples of our work including case studies.
Drop us a line!