Teaser image - Forbes.com: How To Build A Premium Artisanal Brand

Forbes.com: How To Build A Premium Artisanal Brand

Forbes.com published an article from 29 Design Studio Founder + CEO Maureen Ballatori. The article highlights four of Maureen’s tips to create an artisanal brand and a premium experience for your customer.
“For many Americans, purchase behavior is driven less by what the product is and more by who is doing the selling. […]

Read More
Teaser image - Forbes.com: Using Trendspotting to Propel Your Business Forward

Forbes.com: Using Trendspotting to Propel Your Business Forward

Agency 29 Founder + CEO Maureen Ballatori has an eye for what’s up and coming. She shared her expertise in an article for Forbes.com. The article includes tips, techniques, and tools to become a trendspotter in your own right.
“Finding out what’s trending is more than checking an instantaneous ranking on Twitter about hashtags and topics. Blending art and science, trendspotting has become the latest must-have skill for everyone from small business owners to Wall Street CEOs.”[…]

Read More
Teaser image - Forbes.com: How to Make Complex Ideas Simple Through Visual Design

Forbes.com: How to Make Complex Ideas Simple Through Visual Design

Brands tell stories. And in our highly visual society, often, the simplest way to distill the essence of a brand is through visual design. Forbes.com published an article on this theory from 29 Design Studio Founder + CEO Maureen Ballatori.
“In business, if you want to make complex ideas simple and understandable, sometimes you need to pull out the whole toolbox. People learn and emotionally connect in different ways. That’s true in both business-to-business and business-to-consumer branding and marketing, as well as product design.”[…]

Read More
Teaser image - How to Use Brand Guidelines

How to Use Brand Guidelines

We all know that if you want to succeed professionally, you need to dress for success.  Even in our current world of Zoom meetings, what you look like in camera view is important.  Guess what? The same is true of your brand.   A strong brand guide makes sure that every time your brand is visible […]

Read More